BEST SIDE HUSTLES TO BUILD YOUR BRAND AND AN INCOME STREAM


A few years ago I was working as an executive in a company when a friend approached me to start a tech company together. Excited, I rolled up my sleeves and jumped right in. A few months later we raised $700,000 from investors! “This can’t be real!”, I jumped with sheer joy and immediately quit my job. Little did I know that same day I will also be kicked out of the business.


I was left with No Salary, No Startup and No Investment.

OMG the downhill spiral! How could this happen to me??

I needed to reinvent myself quick!


Since then I started a tech company, sold it, became an investor, board and advisor to companies, paid keynote speaker, and contributor in Forbes on business.

I swore that I will do everything I can to help other driven and capable individuals figure out ‘What’s next’ for them, avoid feeling stuck in their jobs and take their career leap.


I’ve put together content from my 25 years of experience together with dozens of others I’ve helped, into a 60-day online course called #CareerLeap. #CareerLeap has helped individuals leap to leadership, substantially increase their salary, start a business or a side-hustle, build reputation as thought leaders and allowed them to create the impact and lifestyle they wanted for themselves and their families.


If this is you - book a free chat with me to assess if this is the right online course for you.

In any case I hope you find this information helpful.

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WHAT BRAND ARE YOU BUILDING?


The hardest part for most individuals is to decide ‘What do I want to be known for?”.

If you already had your share of experiences in various jobs, there are probably many things you could be doing, many topics you could be teaching, speaking, blogging, various audiences your message is relevant for etc.

#CareerLeap introduces the MASTER technique, goes through the process of choosing your MVE (Minimum Viable Experiment) and your next career step. This includes finding your ‘zone of genius’ and your strengths, refining your message, defining your audience, reputation vehicles (ways you can build a brand with your audience), potential income stream (side hustle or a full-time business) and more.

So, for now, I’ll assume you know where you are heading in your career and you know what brand you want to build for the sake of this exercise, but you can also write down a few options for each of the chapters.

This can also help you assess which topics are better fit for you, what you know, the types of audiences you want to interact with and what you love.


WHAT DO YOU WANT TO BE KNOWN FOR?


If you visualize yourself in 1-2 years from now, what does success look like? If you didn’t have any constraints what would you be doing in the next year or two? When people talk about you behind your back – what do you want them to know or say about you? These are some of the questions you can ask yourself when thinking about ‘What do I want to be known for?” Don’t think too long term since this will probably change, so focus on a year or two.


Obviously, this needs to be a topic you love, naturally curious about and have insights and know-how to share with the world.


Think also about:

- Who are you helping? Who is your audience?

- Why do they need you? What’s their current pain?

- How can you help?

- What will they gain from your help? How can you change their lives for the better?

Write your future-title and mission (as if you are 1-2 years into your future). What does it look like?


This is what this looks like for me:

I help professionals who feel stuck in their job or feel they want to do more, reinvent their career in 60 days, so they can leap to leadership or start a business, building a reputation in their field and creating the impact, growth, pay and lifestyle they want & deserve.


Your Turn:

I help _________________ Do ____________________________ so that they ________________________



Now that we have your brand topic, audience and mission – lets see how you can build your reputation and gain potential income stream.




BRAND BUILDERS WITH POTENTIAL INCOME STREAM


BLOGGING


I never tried to seriously blog or make money out of blogging.

I usually write on LinkedIn, Medium and now was invited to write for Forbes on Business. The writing did bring me a significant following with the audience I was aiming for and provided a great way to elevate myself.

For example, when I wanted to start getting paid to speak and didn’t have past videos and testimonials, I included a few article-links that were relevant to my topic and audience. Seeing those articles especially if they went somewhat viral, built my reputation and presented me as a thought leader.


You don’t need to blog a lot, but it needs to be professional and along your key message.


Those who blog consistently monetize in a few ways:

  1. Affiliate links – you generate high quality content, drive traffic to your blog and let the affiliate links generate revenue stream

  2. Freebies – In most domains you can get free stuff for blogging if you have a following. For example, many of my travel-blogging pals are invited all over the world to blog about certain places, hotels, resorts and more. There are conferences who will let significant bloggers in for free while charging founders and business owners etc.

  3. Ads and popups can generate money but, I believe, they also drive readers away so although this was the way to monetize blogs a few years ago, I would minimize this if you are blogging also for reputation.


Your Turn:

What could you blog about?


What platforms would you use for your blog? (where is your desired audience?)





PROFESSIONAL SPEAKING

Speaking can be live or virtual, solo or as part of a panel, main-stage keynote on a specific topic or more motivating and inspiring, conducting a workshop or training etc. Speaking can be done in conferences, corporates, schools, churches and Ted/TedX events depends on your need, audience and goal.


Main-stage Keynotes are usually the only type of speaking that can generate money, but I found that speaking, even for free, is an incredible platform, builds reputation fast and helps you make strides towards becoming a brand.


Let’s face it, speaking on stage immediately puts you in a spotlight. Whether you are sharing your stories and tips with tens, hundreds or thousands of participants – this is power!


Check some of my talks and recent events to get an idea.

In #CareerLeap online course there is an entire section dedicated to reputation vehicles touching also how to get paid to speak, how much you should charge and how to land speaking engagements. What type of venues and events are more likely to pay vs others, who will for sure want you to speak for free such as Ted, etc.


But, if desired, doing this right can relatively easily become a 4-5 figure deal per hour of talk!

If you want to get paid to speak and it's one of your goals certainly reach out and see if you qualify for #CareerLeap.

But starting with volunteering to appear in various events as a speaker will immediately build you as a thought leader in your field, give you social proof and open opportunities.


YOUR TURN

What would you like to speak about?



Which venues and events will be the best fit?





MENTORING & COACHING


When mentoring or coaching you basically help people improve their lives, careers, businesses, relationships or health by bringing your skills and expertise to bridge a gap between where they are at and where they want to be.

You can choose to work with clients one-on-one or in groups, face-to-face or virtual. By mentoring or coaching you essentially position yourself as someone who has skills that other need.


When coaching you will usually charge a fee.

Mentoring is, many times, used in the tech world when helping startups or startup-accelerators. They won’t pay but build your expertise and to some extent your brand.


When I wanted to get into investment, I decided to volunteer to help mentor in startup- accelerators. I learned a lot by just hearing the founder’s questions, dilemmas and other mentors’ tips and answer. Soon enough, I found myself mentoring in some of the biggest accelerators in the world such as Google and Singularity and was invited to the biggest startup show cases (demo days) in Silicon Valley such as YCombinator, 500 Startups and more.


Even if there is no money involved mentoring can help:

  1. Understand if this is an area you want to grow into and learn more about (part of the #CareerLeap is MVE – our minimum viable experiment for your career).

  2. Great learning opportunity in a fast-pace hands-on environment where you will learn exactly what you need to know to proceed into this direction as next step.

  3. Gain experience in a domain you may want to be known for

  4. Build reputation as someone knowledgeable in a certain domain and start gathering social proof by gathering (and sharing) these experiences.

  5. As a coach, you will take this a step further and charge for your time and experience. I was never a coach but know that in some verticals they’ll expect you to study before becoming a coach but in many cases, you can still volunteer as a first step, gain experience and reputation and monetize later.

  6. In the startup world, they’ll sometimes refer to this role as an advisor and award individuals with a small equity for their time.


YOUR TURN:

What are some of the topics you can/want to coach/mentor/advise?


What would be your ideal coaching environment and audience?




CREATING AN ONLINE COURSE

Here you can take the same framework you are known for but instead of small 1-1 coaching or small group environments, you can scale to an online course.


Even if you go this route, I highly recommend starting with a small group coaching (can be Zoom or any other video platform based) to understand your ‘audience’ better, who and how much they’ll pay, the type of results they can expect to achieve and based on this, create an accurate and truly transformative course. This will also help you gain some testimonials and adjust your techniques to gain traction for your course.


Getting traction for a course and getting people to pay isn’t simple. From collaboration with affiliates, social media, ads, SEO, blogs, speaking opportunities and many other traction methods I discuss in #CareerLeap so you need to take this into account. Word of mouth can seriously help if your course is exceptional, so results are key!


Courses vary in price significantly.

From simple courses on Coursera or Udemy which will usually be relatively cheap $10-$50 to premium courses, usually much more elaborated, high quality and longer term like a short school on platforms such as Teachable. Those can be priced at $900-$2000 and more.

#CareerLeap falls into this premium category since it’s a transformational process which takes 60 days of content+actions= results. So, depends on your expertise, your audience, the potential results and how much effort you want to put into your course, this could be a good income stream.